Privacy policy

This Privacy Policy describes how Virelle Footwear (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

1. Data Controller

The data controller responsible for your personal information is ETERNY DR LTD (Company No. SC894281), Pinnacle House Business Centre, Linlithgow Bridge, Ground and First Floor, Linlithgow, EH49 7SF, United Kingdom. Contact: info@virellefootwear.com.

2. Collection of Personal Information

  • Device information: browser version, IP address, time zone, cookie data, pages and products viewed, search terms, and how you interact with the Site — collected through cookies, pixels, and similar technologies.

  • Order information: name, billing address, shipping address, payment information, email address, and phone number — collected through checkout forms or when you contact us.

3. Sharing Personal Information

We share personal information only with service providers who help us fulfil our contracts with you: Shopify (store platform), our shipping partners (Royal Mail, Evri, DPD) for delivery, and advertising and analytics platforms (such as Google) to measure store performance and show relevant advertisements.

4. Using Personal Information

We use your personal information to offer products for sale, process payments, ship and fulfil orders, and keep you up to date on new products and offers.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to access the personal information we hold about you, to port it to a new service, and to have it corrected, updated, or erased. Contact us using the details below — we respond to all data requests within 30 days.

6. Data Retention

We keep order information for as long as required for accounting, tax, and legal obligations, and marketing data until you unsubscribe or request deletion. Data no longer needed is securely deleted or anonymised.

7. Advertising and Cookies

We use cookies and similar technologies to show personalised advertisements, including through Google Ads. You can opt out of personalised advertising at any time by adjusting your cookie preferences or contacting us at info@virellefootwear.com.

8. Security

We use industry-standard SSL encryption to protect your data during transmission and storage. No credit card information is stored on our servers.

9. Complaints

If you have concerns about how we handle your personal information, contact us first at info@virellefootwear.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

Contact

Virelle Footwear is operated by ETERNY DR LTD (Company No. SC894281).